How to become a BT Cloud Voice reseller?

Become a BT Cloud Voice reseller and receive up to 21% commission, training, support and use of the BT Business brand.

The Netify BT Cloud Voice Reseller Programme enables businesses to sell BR hosted IP telephony with BT Broadband, BTNet Ethernet leased lines, EFM (Ethernet First Mile) and GEA (Generic Ethernet Access) to deliver both new requirements and ISDN migration.

The service will of course work with 3G / 4G mobile Internet via EE or any other network provider.

If you would like to investigate joining the Netify BT Reseller programme, please visit our product page for more information.

BT Logo 480 Premier Partner

We make it easy to benefit from selling all BT Business products with full training, support and your own unique BT Reseller ID.

And the commission? An industry leading 21% across the entire Cloud Voice SOV (Sales Order Value).

Why partner with Netify vs. becoming a direct BT Partner?

Your business is, of course, welcome to apply for a direct BT Partnership. However, you should note there are requirements regarding turnover and targets to meet. Working with BT via Netify is a great alternative and offers very similar benefits and resources.

How we'll help your business grow Cloud Voice revenues?

With the success of our Reseller channel sales operation firmly in place across Data (MPLS, VPLS, SHDS), Broadband, Lines and Mobile, we’re using our same processes across Cloud Voice.

We’ve developed regular recorded video training sessions, on-site presentations and live conference calls to upskill and train our BT Resellers.

We send out regular weekly reports with order status details, plus BT will provide you with your own unique reseller ID (ORCA code) to track commissions.

Where required, Netify will attend face to face meetings or conference calls with your clients to support you through the sales process.

We’re one of only a select few Premier Partners, recognised for our success in both our own data business but also helping our Resellers to grow their business.

Why resell BT Cloud for Business vs. the competition?

The BT Cloud Voice product stands up well against any market competitor but, combined with connectivity (either fibre or leased line), the overall package offers significant tangible benefits.

When using VoIP, sending your voice traffic over a single network ensures the best possible chance of good performance. In addition, the connectivity and Cloud product are supported end to end by BT Business. If issues occur, support arebetter positioned to understand exactly where the fault exists. BT Support will run tests to make sure they have enough bandwidth to support their calls and data needs. And, the BT Service Hub, which has teams dedicated to both Cloud Phone and Cloud Voice, is available for any issues or training to make sure your customers’ service is running smoothly.

And then there’s the onboarding process - BT offers basic training allowing your customers to get started with the product. If the business is growing or simply requires more in-depth tuition, further training packages are available.

Lastly, the BT brand is strong protecting both your business and the client behind a well-governed framework agreement. Unlike other private based SIP providers, there’s a level of comfort dealing with one of the UK’s largest corporate businesses.

The available licences for Cloud Voice, Polycom hardware, calling packages and terms

  1. Basic - the entry level
  2. Connect - some added features
  3. Collaborate - everything required

All of the above are available on 2, 3 or 5 year terms.

(If you would like to see available pricing, visit our main Cloud Voice product page for more information.)

The Cloud Voice Basic licence

  • Automatic Call Routing
  • Call Forward
  • Call Transfer
  • 3-Way Calling
  • Hunt Group

The Cloud Voice Connect licence

Connect users get all the Basic features, plus:

  • Call Director
  • Voicemail to Email
  • Optional extras:
  • UC Business (Mobile, Tablet Apps and PC Soft Phone)
  • Call Recording

The Cloud Voice Collaborate licence

Collaborate users get all the Connect features, plus:

  • UC Business (Mobile Apps, Tablet Apps and PC Soft Phone)
  • UC Team.

Optional extras: Call Recording.

The calling plans

  • UK Call Sharer plans (monthly minutes) 
  • International Call Sharer plans (monthly minutes)
  • Chargeable User Add-ons (per user per month)

In addition to the Cloud Voice app, there's Polycom hardware

Polycom hardware

Polycom VVX301

Entry-level IP phone for general office use and anyone handling a low to moderate volume of calls. Dual-port 10/100M Ethernet.

Polycom VVX411 GIGABIT

A colour mid-range phone. Designed for SOHO, call centre, cubicle, office desk. Dual-port 10/100 /1000M Ethernet.

Polycom VVX601 GIGABIT

High end IP phone with 4.5 ̋ colour touch screen, loudspeaker and headset port. Dual-port Gigabit Ethernet.

BT T41P IP Handset

A basic level IP desk phone with 15 programmable keys, loudspeaker and ports for both a headset and PC. Dual-port 10/100M Ethernet.


A mid-level IP desk phone with 4.5 ̋ colour screen,27 programmable keys, loudspeaker and ports for both a headset and PC. Dual-port Gigabit Ethernet.


A high-end IP desk phone with 7 ̋ colour touch screen display, 29 programmable keys, loudspeaker and ports for both a headset and PC. Dual-port Gigabit Ethernet.

BT W52P DECT Phone + Base Station

A cordless handset that works with a base unit with an IP connection. Base station supports up to five handsets.

Conference Phone

IP conference phone that is designed for midsize rooms.


Enables customers to use an analogue device.