How do you apply to become a BT Reseller?

A summary of the difference between applying to join the BT Reseller Programme vs BT Wholesale and how to apply.

BT is one of the world's leading telecoms brands offering a significant portfolio of communication solutions from Lines & Broadband through to hosted communications and data networks. The application options include BT Wholesale, BT Local Business or an agency based commission relationship via Partner Sales. Which option your business selects will depend on whether there is a need to:
 
a) Own the customer contract, support and invoice the customer
b) A desire to build out your own telecoms network infrastructure
c) Focus on selling with commission based revenue sales approach (We help with this option)
BT Logo 480 Premier Partner
At Netify, we have experience working across both relationship types as a Premier channel Partner for BT and BT Wholesale Reseller. Our business recently rebranded from The Network Union, formed in 2009 as a BT Partner selling communication solutions across the portfolio, to Netify. (Same approach, different marketing)
At a high level, Wholesale offers end to end contract ownership and the option to build out a network infrastructure. Local Business requires significant investment and infrastructure to meet BT's criteria. Partner Sales requires significant commitment and the BT Reseller Programme is the simplest route into selling BT.

BT Wholesale vs BT Partner vs Reseller vs Local Business?

  • BT Local Business - the BT LB proposition is essentially a franchise opportunity where companies can buy a territory across the UK, think London East or Birmingham. The various franchises available are dependant on whether or not the current Managing Director is selling the business, moving, retiring or perhaps not performing against their products and services target. If you are interested in becoming an LB, investment is required and you'll need to demonstrate cash flow and staff to support and provide customer service on an ongoing basis.
  • BT Partner Sales - we've operated with the Partner Channel since 2009 with significant success across our own direct client sales but also recruitment of BT Resellers. In 2019/20, becoming a BT Partner requires not only agreeing to a set target but you'll also need to demonstrate your ability to sell across products and services which include BT Leased Lines, Broadband, BT Cloud Voice (IPT), BT Mobile and data products.
  • BT Reseller Sales - our business currently manages more than 40 BT Authorised Resellers. Becoming a Reseller for BT is where your business sub-contracts with an existing Partner. If you cannot demonstrate a track record together with an ability to sell across portfolio against targets, the option is to join as a Reseller. Every Partner will provide a different Reseller structure in respect of commissions, admin and process. The BT Reseller options also applies to companies that wish to access BT Business sales without commitment.
  • BT Wholesale Reseller - in the past, joining BT Wholesale required significant investment to build out a provider networkinfrastructure capability. As an example, Broadband services would be aggregated into your own data centre across multiple Ethernet circuits resulting in significant expense. To simplify their go-to-market offering, BT Wholesale now offer off the shelf capability across internet products, hosted IPT and Ethernet networking. We have found the pricing is uncompetitive and in some instances more expensive vs BT Retail products before adding a margin.

Which products and services are available?

  • BT Lines - PSTN phone lines consist of Value, Standard & Critical with price points reflecting the fix times relating to each tier of service.
  • BT Broadband - the portfolio of Broadband is growing in terms of speeds and reach. FTTP (Fibre to the Premises), FTTC (Fibre to the Cabinet), G.Fast and Copper are within the portfolio. The product is supplied with optional 4G failover to ensure applications are maintained.
  • BT Cloud Voice - ISDN & PSTN will become end of life within the next few years. The replacement product is Cloud Voice, a hosted communications product consisting of Basic, Connect & their Collaboration licence offeringconferencing& presence, call package with Yealik or Polycom handsets.
  • BT Ethernet Internet Leased Lines - 100Mbps, 1Gbps & 10Gbps BTNet Ethernet leased lines with Managed Cisco Merki and optional Security licence with WiFI capability.
  • BT Data Products - LES (LAN Extension Services), MPLS, VPLS, SHDS, Optical and SD WAN are all within the dataproduct-set. The reach also spans international telecommunications across more than 198 global countries.

What resources are available?

Whichever partnership route you decide to proceed with, BT Specialists are assigned to support your business with the technical sales aspect of products and services. Also, BT Partners provide additional sales expertise, working through marketing strategies, meeting or web conference support and generally administrating the relationship. If you begin your relationship as a Reseller, you may have to access specialists through the Partner rather than direct communication. As we have alluded to earlier, the Reseller contracts via a Partner.

Why BT Reseller sales vs the competition?

In short, adding the leading provider of communications services to your business offers a significant benefit due to brand and market-leading proposition. But the BT Reseller Programme offers more. In our business, our Partner relationship is built on trust. We know ultimately that telecoms is a complex business in respect of delivery and support but we also trust that BT will solve any issues, problems or disputes without fail. There is no shortage of channel partners competitors but our experience suggests their (the competitor) capability is not robust in respect of the contractual legal relationship. The product, back office, admin and technical support are generally excellent.

With the above said, BT Business is a Premium brand meaning the relationship does not typically work well if your approach is to reduce customer costs. To achieve revenue from the programme, knowledge of features and benefits is required.

What are the steps to joining the bt reseller programme?

A general Google search will help with the BT Local Business and BT Wholesale application process. If you are interested in becoming a BT Reseller via Netify, take a look at our proposition page for more information.

The application process is as follows:

  1. Select your Partner, view our Reseller page here (there are approximately 20-30 Partners)
  2. Complete an application
  3. Attend compliance and product training
  4. Sign contracts
  5. Apply for a BT Reseller ID
  6. Generate revenue
The prerequisites of joining Partner Sales as a Reseller are:
  • Business website and email address (i.e. not free email providers such as Hotmail, Gmail etc)
  • Customer Service in respect of dealing and managing your own client's sale related questions
  • Support to deal with complaints and order issues to maintain customer satisfaction
  • Focus on compliance, e.g. Ofcom telecommunications
  • Knowledgebase of the BT communications product Toolkit (pricing and features)

If you have any questions regarding this knowledge base article, let us know.